AI has started showing enormous potential in the content marketing arena, one of the largest segments of the global digital marketing industry. The growing relationship between AI and content marketing has given birth to several interesting points of view, with people arguing for and against this union.
But what is it?
In simple words, artificial intelligence is the ability of a computer program (ergo, a machine) to think and learn. It constitutes human-like thinking, problem-solving, communication, and learning skills. As you can see, the whole concept of AI revolves around creating machines that are capable of interacting with their surroundings by themselves without any human interference.
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