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Is your Startup idea Recession-proof?
Recessions are hard to predict, as much as you can try and pinpoint when they would happen nothing is ever certain. Still, we can learn...

Tracy K. Ebanks
Jun 3, 20204 min read
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What is a financial model
Financial Modelings is a simple and effective tool that you can build in Excel to forecast and provide a clear picture of the financial...

Tracy K. Ebanks
May 12, 20202 min read
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What is Strategic Marketing or a Strategic Marketing Plan?
To understand this concept first, we have to understand what a marketing strategy is. A strategy is a group of actions that your company...

Tracy K. Ebanks
May 1, 20203 min read
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What is a buyer persona?
If you are thinking of creating a marketing or social media strategy it is essential that you understand the people you’re trying to...

Tracy K. Ebanks
Apr 25, 20202 min read
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